WEBSITE STRATEGY GUIDE
What Should a Six-Page Business Website Include?
By Websites In A Day editorial team · Updated 6 August 2026
A strong six-page service-business website usually includes Home, About, Services, a priority service or landing page, Work or proof, and Contact. The exact mix should follow customer questions and commercial priorities rather than an arbitrary template.
Page one: Home
The homepage explains who the business helps, what it provides, why it is credible and what the visitor should do next. It should route different visitors rather than trying to contain every detail.
The practical test is whether this decision improves clarity for the customer and can be maintained after launch. Record assumptions, confirm ownership and avoid claims that cannot be evidenced.
Page two: About
An About page builds confidence through relevant experience, working principles and accountability. It should answer why this team is equipped to solve the customer’s problem, not become an autobiography.
The practical test is whether this decision improves clarity for the customer and can be maintained after launch. Record assumptions, confirm ownership and avoid claims that cannot be evidenced.
Pages three and four: Services
A services overview provides orientation. The priority service page then answers deeper questions about outcomes, process, scope, fit and objections while targeting a distinct search intent.
The practical test is whether this decision improves clarity for the customer and can be maintained after launch. Record assumptions, confirm ownership and avoid claims that cannot be evidenced.
Page five: Work or proof
Where verified case studies exist, show the challenge, approach and result without exaggeration. New businesses can use process evidence, credentials or clearly labelled concept work instead of invented testimonials.
The practical test is whether this decision improves clarity for the customer and can be maintained after launch. Record assumptions, confirm ownership and avoid claims that cannot be evidenced.
Page six: Contact
The contact page removes friction while collecting enough information to qualify the enquiry. Ask only for useful data, explain how it will be handled and keep optional marketing consent separate.
The practical test is whether this decision improves clarity for the customer and can be maintained after launch. Record assumptions, confirm ownership and avoid claims that cannot be evidenced.
How to change the mix
A clinic might replace Work with Treatments; a contractor may prioritise Projects; a consultant may need a dedicated programme page. Navigation labels should use language customers understand.
The practical test is whether this decision improves clarity for the customer and can be maintained after launch. Record assumptions, confirm ownership and avoid claims that cannot be evidenced.
Next step
Explore the six-page sprint, review regional pricing, or discuss your launch day.